Marketing

Promotional Posters

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Look Book Concepts

Promotional Teaser Videos

Another Day X Liquid Lagoon

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These flyers created mystery around the release. 3:00 looks like the letter “L”, so it represented Liquid Lagoon. 7:25 resembles the letter “A”, which represented Another Day. This became the symbol of the collaboration.

On drop day, a short film premiered that brought the rollout’s story to life. It featured an article tying everything together. Watch it here.

Another Day X Liquid Lagoon collaboration rollout.

This promotional flyer was posted with the goal of deepening the mystery while showcasing easter eggs throughout.

This video was a visual representation of the collaboration and its symbols - a new logo along with the 3:00 and 7:25 motif.